Have you seen the new Under Armour “I will what I want” campaign? The powerful mantra, said founder Kevin Plank, is just one manifestation of the company’s new “Womanifesto.”
Alongside supermodel Gisele Bündchen the campaign includes downhill ski champion Lindsey Vonn, Olympic gold medal soccer player Kelley O’Hara, and American Ballet Theatre soloist Misty Copeland, all three of whom spoke to what the campaign meant to them personally, in a panel discussion.
For more information, visit www.iwillwhatiwant.com
This campaign has received mixed reviews – we want to know what you think!